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Why Dean Banowetz you ask? Well, for starters, he’s Dean Banowetz! He knows a thing or two about the topic since he himself has struggled with thinning hair. In addition, he’s always busy making some of Hollywood’s finest names look dashingly delightful for red carpet events and star-studded appearances, including some with thinning hair issues themselves. And yes, you read that correctly. He once “had” thinning hair until he made a choice to add Bosley Pro to his daily routine.

Dean’s been working closely with Bosley, Inc., the world’s most experienced hair restoration brand, for quite some time and actually went through a hair restoration procedure himself. Is he happy he did? Heck yes he is! So, when Bosley Professionals Strength was developed, in partnership with the hair doctors at Bosley Inc,  Dean was a natural fit as spokesperson. Has it helped build his business and clientele? Absolutely! “I struggled with hair loss and went through the restoration procedure myself and started using the Bosley Pro products and systems immediately after they launched. I’ve seen a dramatic change that has sincerely changed my life,” says Banowetz. “I believe in this company and their products wholeheartedly.”

As with every company and product line, one may feel a little hesitant about recommending it to a client without knowing how and why it works. Dean loves the fact that the products are Bosley doctor recommended,  include an FDA-certified re-growth treatment, sulfate-free, paraben-free, phthalate-free and, drum roll please, 100% vegan! Bosley Professional Strength products are also easy to use, which helps create easy conversations with clients who may otherwise be too embarrassed to talk about their fine or thinning hair. I was really impressed that it is so gentle on hair yet so strong in preventing hair loss,” says Banowetz. “This is more than just a product recommendation. This is a solution.”

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When it comes to styling, you must apply a different method for men and women. Men, they require quick and easy solutions since they’re not one for primping like the ladies. “You don’t have to be frilly with men,” says Banowetz, “Just get straight to the point.” What’s one of his go-to-tricks in the thinning styling bag of his? Blow drying. Yes, teach your male clients how to blow dry their hair. This will make their hair look fuller and less sparse. Even five minutes of with some hot air will make a difference. Encourage your male client to incorporate this into his daily routine. He will see an immediate change in his hair’s appearance. Also, have him stay far, far away from products that produce sheen. That means ditch all the waxes and silicone based styling aids. Rule of thumb is to go matte products.

For women, it’s a different story. Dean suggests going for one length hair cuts instead of layered looks. This will give her hair more density in appearance. Also, hone in on some highlights and lowlights in order to provide depth and contrast. While you’re at it, teach your clients how to properly backcomb the crown for added volume. She will be amazed at the results and thrilled with their appearance. If your client has enough hair to support hair extension then try coloring wefts of hair to match your client’s existing color. You will either want to sew them in (don’t use the kind that require chemicals) or use clip-ins to give her some pieces for additional volume and coverage. Remember, this option is not recommended for clients who are not diligent when it comes to maintenance.

Now that you have some basics down, it is important to remember that the integrity of the hair is extremely important and so is being as compassionate when working with clients with thinning and fine hair.  A few things to remember:
1. Be sensitive to your client’s mood and be receptive to the appropriate time to initiate a conversation, Start off by asking if they have any particular issues of concern when it comes to their hair. This is a good starting point.
2.  Be sensitive to your surroundings and talk to them in private, if you feel that it’s most appropriate.
3. Be compassionate. Thinning hair and hair loss can be an extremely emotional situation for many clients.
4. Be positive. There are steps that clients can take to support a secession of hair loss and the return of thicker, fuller-looking hair
5. Assess their individual needs and recommend the appropriate Bosley Professional Strength regimen and products.
6. Share styling tips, like those offered by Dean, to help hair look it’s fullest. Just because you may know, doesn’t mean your client does.

One room, one stage and a whole bunch of winners. The 11th annual Stylists Choice Awards, held during America’s Beauty Show, was a night for celebrations. See who you picked as your all time favorites! Favorite Shampoo/Conditioner Duo Pureology Hydrate Favorite Permanent Wave ISO Options Favorite Straightening System Keratin Complex Smoothing System by Coppola  Favorite Demi-Permanent Color Line Redken Shades EQ Favorite Professional Makeup Line
TIGI Bed Head MakeupFavorite Fine/Thinning Haircare Product Nioxin Scalp Therapy Favorite Highlightening System Goldwell Silk Lift Favorite Issue of BTC On Paper Tabatha Cover, Business, 2010 Favorite Multicultural Company Mizani   Favorite Product You Can't Live Without
Moroccanoil Oil Treatment Favorite Hair Extensions Company Great Lengths Favorite Program/Contest Matrix Mannequin Mania  Favorite Smoothing System
Paul Mitchell Super Skinny Serum Favorite Small Company Unite Favorite Permanent Color Line Wella Koleston Perfect Favorite Celebrity Stylist Tabatha Coffey Favorite Flat Iron Farouk Systems CHI Ceramic Favorite Hairspray Kenra Volume Spray 25 Favorite Show/Event
America’s Beauty Show  Favorite New Color LineL'Oréal Professionnel INOA Favorite Styling Product Sebastian Whipped Crème Favorite Dry Shampoo TIGI Rockaholic Dirty Secret   Favorite Deep/Restorative Conditioner
Joico K-PAK Deep-Penetrating ReconstructorFavorite Bleach Lightener
Wella Blondor Favorite Salon Software
Harms Millennium   Favorite Prestige Company
PureologyFavorite Blow Dryer
Farouk Systems CHI Turbo Favorite Educator or Platform ArtistSam Villa Favorite Overall CompanyWella Professionals

he numbers are in and America’s Beauty Show 2011 is the clear winner with both exhibitors and salon professionals. America’s Beauty Show confirmed today that 375 companies and brands exhibited at the three-day event, March 12-14, 2011, at McCormick Place in downtown Chicago.

Further, show organizers confirmed 62,857 salon professional admissions over three days, plus 15,073 in exhibitor personnel. These preliminary numbers prove a 9% increase in attendance over final 2010 data. Square footage utilized at McCormick Place West also increased, with net exhibit space sold at 145,750 sq. ft. Additionally, with 70 educational workshops offering continuing education and 102 product knowledge classes, the total net square footage utilized by America’s Beauty Show 2011 totaled 196,678.  America’s Beauty Show ranks among the Top 10 events at McCormick Place.

A post-show survey of attendees shows fully 85% prefer McCormick Place as the location for America’s Beauty Show to any suburban location, even though 46% of respondents work in the suburbs.

“We are proud that so many professional beauty companies, along with the salon professionals they service, support America’s Beauty Show and believe in its industry legacy,” said Paul Dykstra, CEO of Cosmetologists Chicago, the 7,000-member independent association that owns America’s Beauty Show and has served salon owners, professionals and beauty students for almost 90 years.

Among the companies choosing to exhibit exclusively at America’s Beauty Show this month are the three largest companies in the salon industry—L’Oreal Professional (Redken, Matrix, Pureology, L’Oreal Professionnel and Mizani brands), P&G Salon Professional (Clairol Professional, Nioxin, Sebastian and Wella) and John Paul Mitchell Systems. Other major exhibitors exclusively at America’s Beauty Show included Aquage, ARROJO, TIGI, Farouk, TONI&GUY, Brazilian Keratin Treatment and Vidal Sassoon Academies.

“America’s Beauty Show,” said Cosmetologists Chicago President Frank Gironda of Frank Gironda Salon & Spa, Naperville, IL, “is the annual event that continually helps build our careers and businesses. For 86 years, America’s Beauty Show has been the Midwest Beauty Show and will be in the future. We owe it to our salons owners and beauty service professionals.”

“More than 300 of our professional employees attended America’s Beauty Show to take advantage of the superior education offered,” said Larry Silvestri, COO of Mario Tricoci Salons & Spas, the largest independent salon chain in the Chicago area. “The quality of education is always consistent and America’s Beauty Show is the best place for salon professionals to get it,” added Silvestri.

Further proof of America’s Beauty Show leadership was a rare appearance by hair icon Vidal Sassoon, in conjunction with the release of a documentary of his life; and selection as Favorite Beauty Event by thousands of professionals in the 11th Annual Stylists Choice Awards. The awards were announced at America’s Beauty Show before an audience of 3,000 professionals.

Confessions of a Shopaholic’s Isla Fisher
Natural Level: 7/medium blonde
Regrowth: 1oz. Goldwell Topchic 8KG + 1oz. 20 volume developer
Midlengths and ends: 2oz. Goldwell Topchic 9KG + 2oz. 30 volume developer
Process 45 minutes, shampoo and dry.
“I might also highlight to create a lighter and brighter fringe around the top and sides,”
says Sherry. “I would lift strands of hair of varying sizes and thickness and lighten with
Goldwell Silk Lift + 20 volume developer to a yellow stage. I also like to create coppery-
lowlights using 1oz. Goldwell Colorance 6K + 2 oz. developer lotion. Finally, I would
glaze the entire head with 1 oz. Goldwell Colorance 9KG + 2 oz. developer lotion and
process for 10 minutes.” Sherry Ratay, owner of Salon Ratay in Lake Mary, Florida, who recently was voted Best Hair Salon by Orlando magazine, is back for some more celebrity-inspired formulas. Perfect considering spring is only weeks away!Joico International Artistic Director Damien Carney is fortunate enough to do many things in the beauty biz—from teaching colleagues in the salon or classroom to presenting his work at hair shows and even working on the set as an editorial and creative stylist. “The latter is one of my favorite roles,” he says. “I love collaborating with a creative team on a photo set to produce the best possible images. I create the hair for the Joico photo collections, for my own collections and I’m also hired from time to time to work on sets for other fashion clients.” But no matter what he’s shooting, he says there are a few rules that he always follows to ensure he’s contributing to the creative process in the most productive way. If you’re spreading your own wings on photo sets, or even if you’re looking for insights into improving your salon work, here are 10 on-the-set tips from Damien to get you started.

1. Get on the Same Creative Page
Every photo shoot starts with an overall concept and it’s critical for every member of the creative team to completely understand that concept. Everyone must be on the same page about the purpose and vision of the shoot and how you’re all going to achieve that goal. Don’t be a diva, be a collaborator.  You’re there to add your expertise, but don’t lose sight of the fact that you’re contributing to the big picture.

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(en.ve) Salon - 40 S. Magnolia Avenue Suite 101 Ocala, FL 34471

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